There are so many ways to gain exposure to further your business. In order to grow your business you must first understand who has an interest.
Once you discover your target market, you can now choose the best ways to engage with them.
Canva.com – A great marketing tool to learn. You can create social media post, flyers, videos and so much more. They even have a calendar that connects to your social media. That way once the graphic is completed you can post directly from Canva’s platform.
Artificial Intelligence – Artificial intelligence (AI) can help with creating content for bios, product/services description, blog posts, speeches, etc. Some you can try for free are Simplified and Rytr
Business Directories – You can use directories that cater more to your audience. For instance, doctors are on several directories; MEDLINEplus, Health, Grades, Web, MD, Top Doctors, and Health Engine, just to name a few.
Local Business – Connect more with local businesses. Here are some local directories that may help increase your online exposure. Google Business, YellowPages, Yelp, SuperPages, CitySearch, Facebook, Manta, Better Business Bureau, City-Data, Angieslist, and MerchantCircle
Search Engines – You can also list your business on search engines like Google, Yahoo, and Bing.
Once you grab their attention, make sure to have an offer to capture email addresses. Creating triggered emails is a great way to establish relationships. Once someone signs up to your list, you can share more information and invite them to join some of your other platforms.
Here is an example of an email sequence and how to set one up.
- The first email is a thank you for purchasing a product, choosing a service, or signing up for a webinar.
- The second email is a follow-up with instructions on what to do and invite them to join your group or follow you on a platform.
- The third email is to check on the progress of what they purchased or signed up for and direct them if they have any questions.
- The forth email you can add a discount code for another offer that compliments the one they purchased or offer a class that you may have.
There are so many ways your business can gain exposure. Let me know what you want to know more about in the comment box. Or schedule a time to chat here. I’m looking forward to helping your business grow.