Build an Email List to Keep Bringing Them Back
You know that they say, “The money is in the list” and nothing can be more accurate than that. Building your email list, outside of creating and promoting offers, is your number one job if you’re wanting to run an online business or use online marketing to improve the traffic at your brick and mortar store. The money is in the list, and you need to be working on that list always.
But one thing about the email list that most people don’t think about is the fact that once someone is on your list, you can keep bringing them back to your website and offers simply by remembering to send your email list an announcement about any offers you make, new blog posts you publish, or any other information on your site that you deem important for them to go see. It’s one of the fastest and easiest ways to bring more traffic to your site. It’s also one of the most effective. After all, they’re already on your list so they already like what you say and trust you enough to join your list.
Aside from this, there are many reasons you need an email list. Don’t let anyone tell you that email marketing is dying, or that an email list doesn’t mean anything because you have social media. The truth is, no social media platform is going to last forever. Email is going to be around a long time until they invent something we’ve never imagined.